Skip to content

Key takeaways

  • Fear of missing out (FOMO) is driving up the prices of a narrow group of recent winners, skewing market indexes toward low-yield stocks and creating good opportunities for active investors scouring for quality at a reasonable price.
  • Consumer staples—a resilient sector with substantial dividends, high margins and returns, and which usually trades at a premium to the market—is currently priced at a discount to the market.
  • Over the last year, dividend growers have trailed the broader market to a degree rarely seen over the past three decades; past instances of similar underperformance have been followed by a strong bounce-back for dividend growers.

Relative opportunity in high-quality names

Much ink has been spilt in the last year about market concentration, with the Magnificent Seven stocks recently making up roughly one-third of the S&P 500 Index weight.1 While there are excellent businesses in this group, such extreme market concentration underscores the need for diversification to manage risk. Further, as these stocks have soared, their valuations have become stretched, increasing their risk and creating a relative opportunity in the names that have not participated in this AI-driven rally.

In particular, the recent underperformance of high-quality dividend payers offers investors an attractive opportunity. Companies that pay no or low dividends outperformed meaningfully in 2023, skewing overall index performance. Indeed, this group2 made up just over a quarter of the index yet contributed 52% of total return (Exhibit 1).

This phenomenon has not only continued in 2024 — it has accelerated. Stocks yielding less than 50 bps now represent 37.5% of the index and have driven 55% of YTD total return (Exhibit 2). Again, while many of these companies are excellent businesses, this skew suggests animal spirits are causing market participants to pay high prices for a small group of stocks as they chase recent winners.

Exhibit 1: Low Yielders Skewed Index Performance in 2023

As of Jan. 2, 2024. Source: ClearBridge Investments. S&P 500 Index holdings from January 3, 2023, through Jan. 2, 2024.

Exhibit 2: Market Skew Continues in 2024

As of May 31, 2024. Source: ClearBridge Investments. S&P 500 Index holdings from January 2, 2024, through May 31, 2024.

Against this backdrop, the current market offers good opportunities for risk-averse investors seeking quality businesses at a reasonable price. While less glitzy than AI, sectors like utilities, real estate, and consumer staples — all of which lagged in 2023 as the Fed lifted interest rates — offer the potential for attractive total return while embedding a margin of safety. Within utilities, we are finding companies that have sold off with the sector but that offer desirable regional exposures, high-single-digit growth rates and healthy up-front coupons and yet trade at meaningful discounts to the market. In real estate, we are seeing apartment and storage REITs with strong balance sheets, reasonable valuations, nice up-front yields and best-in-class assets. Despite challenges in some parts of the real estate market, rental rates are increasing, as high interest rates impede renters from buying homes.

High-quality consumer staples typically trade at a premium to the market given their stability, pricing power and attractive returns on investment. Yet we are finding fundamentally sound dividend growers with phenomenal balance sheets, terrific brands and portfolios that are well-diversified by product line and geography trading at discounted relative valuations. Within consumer staples, there are opportunities in the consumer health industry, which specializes in everyday consumer health products that are non-discretionary and are immune to GLP-1 concerns that have weighed on packaged good companies. We are seeing companies with attractive upfront yields and that generate solid free cash flow, and we expect their relative valuations will ultimately improve compared to the rest of the market. 

Over the past year, dividend growers have trailed the broader market to a degree rarely seen over the past three decades (Exhibit 3). Past instances of similar underperformance have been followed by a strong bounce-back for dividend growers.

Exhibit 3: Dividend Growers Overdue

As of March 31, 2024. Source: S&P, NBER, Bloomberg. *Dividend Growers are S&P 500 stocks with three consecutive trailing years of positive dividend growth (inclusive of special dividends) on a rolling basis (quarterly), evaluated monthly, equal weighted. The S&P 500 Index is an unmanaged index of 500 stocks that is generally representative of the performance of larger companies in the United States.

If history is any guide and a rebound for dividend stocks is due, it stands to reason that the group would benefit from stocks from some sectors that AI fervor has left behind, especially those offering quality at a reasonable price.



IMPORTANT LEGAL INFORMATION

This material is provided for general informational purposes only and should not be considered individualized investment advice, a recommendation or a solicitation to adopt any investment strategy. It does not constitute legal or tax advice. Franklin Templeton accepts no liability for losses arising from use of this material.

The views expressed are those of the investment manager as of the publication date and may change without notice. These opinions and analyses are based on certain assumptions, including market conditions that may change. They may differ from those of other portfolio managers or from the firm as a whole.

This material is not intended to provide a complete analysis of all material facts regarding any country, region or market. No assurance can be given that any forecast, projection or prediction regarding economies or financial markets will be realized. References to specific securities are for illustrative purposes only and should not be interpreted as recommendations or a solicitation to buy, sell, or hold any security.

Any research or analysis in this material has been prepared by Franklin Templeton for its own purposes and is provided incidentally. While the information included is believed to be reliable, its accuracy and completeness cannot be guaranteed, and it is subject to change without notice.

Past performance does not guarantee future results, or any profit or gain. All investments involve risks, including possible loss of principal.

Franklin Templeton offers environmental, social and governance (ESG) capabilities, though not all strategies or products incorporate ESG as part of the investment process.

Investment strategies and services may not be available in all jurisdictions. Please consult your financial professional or Franklin Templeton contact for further information.

Brazil: Issued by Franklin Templeton Brasil Ltda. Canada: Issued by Franklin Templeton Investments Corp. Offshore Americas: In the United States, this publication is made available by Franklin Templeton. United States: Issued by Franklin Templeton. Investments are not FDIC insured; may lose value; and are not bank guaranteed.

Europe: Issued by Franklin Templeton International Services S.à r.l., 8A, rue Albert Borschette, L-1246 Luxembourg. Poland: Issued by Templeton Asset Management (Poland) TFI S.A.; Rondo ONZ 1; 00-124 Warsaw.  Saudi Arabia: Issued by Franklin Templeton Financial Company, 13512 Riyadh, Saudi Arabia. Regulated by CMA. License no. 23265-22. South Africa: Issued by Franklin Templeton Investments SA (PTY) Limited, which is authorised by the FSCA as a Financial Service Provider (No.44475). Switzerland: Issued by Franklin Templeton Switzerland Ltd, Talstrasse 41, CH-8001 Zurich. Middle East & Africa (ex South Africa): Issued by Franklin Templeton Investments (ME) Limited, which is regulated by the Dubai Financial Services Authority. Address: Franklin Templeton, The Gate, East Wing, Level 2, Dubai International Financial Centre, P.O. Box 506613, Dubai, U.A.E. Tel: +971(04) 428 4100. United Kingdom: Issued by Franklin Templeton Investment Management Limited (FTIML), registered office: Cannon Place, 78 Cannon Street, London EC4N 6HL.

Australia: Issued by Franklin Templeton Australia Limited (ABN 76 004 835 849) (Australian Financial Services License Holder No. 240827), Level 47, 120 Collins Street, Melbourne, Victoria 3000. Hong Kong: Issued by Franklin Templeton Investments (Asia) Limited. Japan: Issued by Franklin Templeton Japan Co., Ltd. South Korea: Issued by Franklin Templeton Investment Advisors Korea Co., Ltd. Malaysia: Issued by Franklin Templeton Asset Management (Malaysia) Sdn. Bhd. & Franklin Templeton GSC Asset Management Sdn. Bhd. Singapore: Issued by Templeton Asset Management Ltd. (UEN) 199205211E. 2 Central Boulevard, IOI Central Boulevard Towers, West Tower #34-01, Singapore 018916.

Access your local website at www.franklinresources.com/all-sites.

CFA® and Chartered Financial Analyst® are trademarks owned by CFA Institute.

Copyright © 2026 Franklin Templeton. All rights reserved.